The Bright Coast

Progressive Thoughts from San Diego Alums on Law, Politics, and Culture

Generation “Next”

Posted by brightcoast on January 25, 2011

What I like about “our” generation, and I use that term loosely, since I’m not sure where it ends compared with the teenagers who have cell phone ring tones at such a high pitch that my “damaged” ears can’t even hear them, is the use of social media for good, or for any real purpose at all. (Aside from a waste of time or to hurt others, etc.)

Here’s an example. Pepsi is giving away various grants to different organizations for various causes and public service projects. A project very near and dear to me is the “Cause the Cure” to childhood Leukemia. You can vote for this organization here They are in the running for a $250,000 grant, which we all know is small peanuts in the medical research arena, but you have to start somewhere. On the board is a father of an 18 month old girl aggressively fighting to recover from her bout with cancer, and now the complications. You can vote both via link and by texting 105654 to 73774. Voting ends Jan 31, and I believe only the top two in the category will be funded.

Aside from my personal interest in helping this organization and family, I applaud Pepsi for giving people a sense of empowerment in causing things they care about to happen.

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